philadelphia - trust the original

The challenge was to Convince restaurant operators that it would be silly to not use Philly, through a B2B campaign.

our insight : There are a lot of places who are the same - no difference between them - the only possible difference is using one quality product. Everyone claims the dish - but who has the OG dish.

so we wanted Help businesses stand out in a world of sameness - even if they have the same dish like in other restaurants - highlight them being the real deal, the most original, by using Philadelphia. And also make the consumer, feel and realize that the best option is original cream cheese option.

our solution is to open fake replicas in strategic places (right in front of the original ones),but When people come into the replicas, the menu will be similar to the “original restaurant” but the dishes will be served looking not that good and taste differently. To highlight the lack of quality ingredients.

Once the clients pay - instead of the bill at the end of the meal - we are going to give them a free voucher to go to the original restaurant.

we did the same thing on social media as a digital campaign.